Started in 2011, the Gorilla Highlands Initiative has been using tourism as a tool of economic and social development. We are marketing a region consisting of Rwanda, Uganda and the DR Congo (upcoming). Our mission is to successfully brand and promote this area in a manner that brings an increase in responsible, sustainable and culturally sensitive tourism. We put particular stress on tourism helping the bottom-of-the-pyramid inhabitants of the region, in terms of both income and self-respect.
We are an informal collaboration initiated by Edirisa, a social enterprise from Lake Bunyonyi, and open to anyone. Numerous private and government partners have supported us by advertising in our media, sending participants to our events, providing complimentary services/discounts for fam trips, funding our activities, and more. Based on their feedback, a process of growing into the Gorilla Highlands Society is under way.
Our most well-known product is the Gorilla Highlands Pocket Guide, a paper booklet published in 10,000 copies. Our main annual gatherings are the Gorilla Highlands Silverchef, a regional cooking competition and networking event, and the Gorilla Highlands Bootcamp, meant to introduce junior staff of our partners to the initiative.
Learn more from the five presentation sheets below:
Gorilla Highlands blog essentials: