Introduction to the Initiative
Started by Edirisa in 2011, the Gorilla Highlands Initiative was the informal predecessor of Gorilla Highlands Experts. Established to use tourism as a tool of economic and social development, it was a loose cooperative marketing a region consisting of Rwanda, Uganda and DR Congo. The mission was to successfully brand and promote this area in a manner that would bring an increase in responsible, sustainable and culturally sensitive tourism. We put particular stress on tourism helping the bottom-of-the-pyramid inhabitants of the region, in terms of both income and self-respect. In 2013 we won a World Summit Award for an interactive ebook.
For a more detailed history of the Gorilla Highlands idea please see the blog series.
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photo: Abby Bluth; featured photo: Marcus Westberg