Nature. Culture. Together.

Nature. Culture. Together.

That’s our slogan from now on.

Nature and culture have always been central to what we do, but it’s the third word, together, that carries the most weight. It’s rich with meaning. It speaks to our interdependence with nature. It reflects the need for the three countries of our region to grow in unity. And it expresses our commitment to collective transformation, with cross-cultural travel at its heart.

In essence, Gorilla Highlands Experts is about connecting with nature and valuing people — through shared, evolving experiences taken together.

Such a slogan has the power to unify everything we do, from our youth programs to our media presence, while keeping us grounded in purpose.

In fact, the slogan itself is a product of togetherness. Since January, we’ve been reorganising how we work — building online teams and exploring better ways to collaborate across borders, seas and time zones.

Our latest innovation are focused 24-hour WhatsApp conversations. The first experiment brought together 10 media-minded participants from Rwanda, Uganda, Congo, the USA, the EU, and the UK. The challenge: how to adjust our social media bios to better express the link between purposeful travel and everything else we stand for. The outcome: a half-baked slogan.

It was finally refined by Miha Logar and Anže Jereb, two friends who met at a secondary school in a Slovenian town almost 40 years ago. Why them? Miha is the originator of the Gorilla Highlands concept, and Anže has won more international advertising awards than we could list.

As Anže puts it:
“Less is more. In an age of information overload, our brains can’t keep up. If you don’t catch your audience in two seconds, it all becomes noise.”