This hasn’t been easy, our friends.
A tiny booklet can cause huge headaches.
More than half of what we received from our Kampala printers had to be discarded. The cases meant to protect the Pocket Treasure arrived in disturbing condition: the laminate was peeling away. But the booklet pages themselves were far from blameless — countless defects kept our team busy for far too many hours, sorting the acceptable from the flawed.
Our office team had to become an inspection crew, makings sure everything delivered to the resellers was worthy of the name Pocket Treasure. There just wasn’t much of it. We had brought our booklet to the printers in mid-December 2025, full of anticipation. By early March 2026, only about 600 presentable copies had reached us.
Each distribution pack contains 30 booklets, so we could supply only 20 partners. Choosing them wasn’t simple. We focused on the main travel centres of the region: Buhoma, Entebbe, Kabale, Kampala, Kigali, Kisoro, Lake Bunyonyi, Musanze and Rubavu (click for the full list on the Pocket Treasure project page).
Many eager partners are still waiting, some since 2025, and there are destinations we haven’t even visited yet to meet potential resellers.
A few shops objected to our cover price (USD 10) and the 30% commission. We don’t negotiate, sorry. We’re priced to move, aiming to sell thousands rather than squeeze every last dollar from each copy. And if a shop does not see the usefulness and uniqueness of what we’ve created, that’s fine.
Reader feedback has kept us going — genuinely rewarding, worth every drop of sweat. We have something special on our hands.
If only we had enough copies of it.
We’ve held back on advertising of course. There’s a poetic, action-packed video for social media channels (above), and a people-centred one on our website. We will prepare a poster and develop an attractive stand. But first we simply need a load of booklets!
13 March is the deadline we’ve given Kampala for the next 1,000 sellable copies — fail to deliver, and we find another printer.
(Yes, that’s Friday the 13th, an ominous date in some cultures. Fingers crossed it doesn’t apply in our region.)
🖋️📸 written & photographed by:
ML Rwebandira — formerly known as Miha Logar — is an adventure/ cultural tourism expert, writer and multimedia producer who co-founded Gorilla Highlands Experts. A national of both Uganda and Slovenia, ML resides with his son Lan in Musanze, Rwanda. [bio updated: 2026-02-28]